News
First-of-its-kind LED Screen Stops Traffic
May 4, 2010
In order to convey a message about an innovative concept “Neil Lerner Solutions – German Kitchens for Less”, north London kitchen retailer Neil Lerner has taken the radical but – as it turns out – totally inspired step of installing a gigantic LED screen in the showroom window of his Finchley Road showroom. ‘Thousands of cars a day go past and I realised that a really big screen could convey special messages in just a few seconds such as a sale of ex-display kitchens.’
Hiring the company that does the screens for the Emirates Stadium and Westfield Shopping Centre, Neil has been able to have a custom-made LED screen created for his shop even though it was a first of its kind since the firm had never done a screen for a showroom window before. ‘It’s a great way to communicate with all our customers and it’s already paid for itself with all the interest it has generated.’
